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The Eyewear Edit

  • G.U.E.S.T METHOD

    Before entering the optical industry I spent 10 years working in retail & a good chunk of that was spent working in luxury retail and let me t...
  • Make your Monday work for you!

    Let's talk about Monday... we know it is not everyone's favorite day of the week there is even a term coined Sunday's scaries for those of us tha...
  • Why you need to book your optical appointments

    There are so many things that we can do in optical to make sure we are managing our day well while also providing an amazing patient experienc...
  • Talking Money & Eyewear With Your Patients

    When it comes to talking money + eyewear with patients things can sometimes get tricky. Depending on the patient this can be a conversation that i...
  • Mascara Must Haves

    I love trying on different mascara’s not only because I love the look of beautifully coated lashes, but as someone who also has dry eye and is surr...
  • Interview with Diana Canto Sims

    I am so excited to bring you this interview today, Dr. Canto-Sims is not only an Optometrist but also a total Jefa (boss). She is one of the most k...
  • All about Dry Eye

    π‘΄π’š π’…π’“π’š π’†π’šπ’† π’„π’‰π’“π’π’π’Šπ’„π’π’†π’”...β €β €Back in August I began to experience some dry eye issues...β €β–ͺ️ 𝑹𝒆𝒅𝒏𝒆𝒔𝒔⠀β–ͺ️ π’Šπ’“π’“π’Šπ’•π’‚π’•π’Šπ’π’β €β–ͺ️ π’…π’“π’šπ’π’†π’”π’” π’Žπ’š π’†π’šπ’†π’” π’π’Šπ’•π’†π’“π’‚π’π’π’š 𝒇𝒆𝒍𝒕 π’π’Š...
  • Why your patients need more than one pair of glasses

    Your patients need to have more than one pair of glasses!β €β €Eyewear is an important part of the everyday day activities of all patients wether they...
  • Educating patients on quality and pricing

    Like so many of you I talk to patients about the cost of their eyewear EVERYDAY whether we are talking insurance pricing or paying out of pocket.β €β €...
  • Real Rep Talk: With Mikki Collins

    One of my most favorite things about this industry is the relationships that we build with our reps. They help us, guide us, listen to us, & un...
  • My Covid Vaccine Experience

    Why get the vaccine? Easy...To me this is important. I can still remember the first time I heard about Covid, I was getting ready for a trip in Feb...
  • Let’s talk tinted lenses!

    Lens color plays not only an important, but fun role in the overall look of our eyewear. Tinted lenses can help with: Depth perception Contrast ...